About Me

CREATIVE DIRECTOR & TRAVEL ADVISOR

Jill Groeber is a Creative Director who brings a designer's eye to luxury travel, curating immersive journeys built around exceptional hotels, local craftsmanship, remarkable food, and a genuine sense of place.

WHAT WE DO FOR YOU

Through Salted Air, I design bespoke itineraries that connect guests with the people, places, and experiences that define a destination — artisan workshops and private studios, family-run vineyards, architecturally significant hotels, and meals worth remembering.

Every journey is shaped with curiosity, beauty, and intention.

Alongside my travel practice, I partner with hospitality, lifestyle, and luxury brands on creative strategy, visual storytelling, and experience design — helping them inspire people to explore the world more thoughtfully.

LET'S CONNECT

Our Current Partnership Options

Collaborative Content Creation

Drawing on my content creation expertise, I produce high-quality guest posts and editorial features that resonate with your target audience. Beyond writing, I create a full spectrum of content assets—from stunning photography and dynamic video content to in-depth articles—all crafted to enhance your digital presence and marketing campaigns. Content delivery options include co-branded collaborations or white-labeled materials, depending on your brand strategy.

Affiliate Marketing Partnerships

I'm selective about affiliate partnerships, choosing only tours, accommodations, and products that genuinely serve my audience's interests and travel style. If your offerings align with the sophisticated, experience-focused approach valued by my readers, I'd welcome a conversation about potential collaboration. Please include a brief overview of your services and how they complement experiential travel.

Destination Guides and Itineraries

I specialize in crafting immersive destination guides and curated itineraries that explore locations through distinctive cultural lenses—art, history, design, nature, and culinary traditions. Each guide offers insider perspectives and carefully selected experiences that resonate with sophisticated travelers seeking authentic connections. All guides and itineraries are available as co-branded partnerships or white-labeled content.

Product Reviews

I evaluate travel gear, accommodations, and experiences based on their relevance to my audience's pursuit of authentic, high-quality travel. Rather than accepting all review opportunities, I prefer to discuss potential partnerships to ensure alignment with my editorial standards and reader interests. Please reach out before sending products to confirm compatibility and review parameters.

FAM Trips

I accept familiarization trip invitations to destinations that align with my editorial focus on experiential travel for discerning professionals. To ensure proper consideration, please include comprehensive trip details: complete itinerary, anticipated group size, reimbursement structure, and specific deliverable expectations. I welcome thoughtful invitations submitted at least thirty days prior to departure to allow for proper planning and preparation.

Newsletter Sponsorship

Newsletter sponsorships offer the most effective sponsored content placement, reaching engaged subscribers who value curated travel insights. Sponsorship opportunities are available on a monthly basis, with newsletters distributed on the 1st and 15th of each month. Sponsorship content is thoughtfully integrated to maintain editorial integrity while delivering value to partners.

 Contact us.