CREATIVE DIRECTOR & TRAVEL ADVISOR

Jill Groeber is a Creative Director who brings a designer's eye to luxury travel, curating immersive journeys built around exceptional hotels, local craftsmanship, remarkable food, and a genuine sense of place.

WHAT WE DO FOR YOU

Through Salted Air, I design bespoke itineraries that connect guests with the people, places, and experiences that define a destination — artisan workshops and private studios, family-run vineyards, architecturally significant hotels, and meals worth remembering.

Every journey is shaped with curiosity, beauty, and intention.

Alongside my travel practice, I partner with hospitality, lifestyle, and luxury brands on creative strategy, visual storytelling, and experience design — helping them inspire people to explore the world more thoughtfully.